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Solutions

Health Monitor’s integrated portfolio of marketing solutions drives deep engagement for both patients (DTC) and for healthcare professionals (HCP).

DTC

Patient Solutions

Digital Exam-Room Screens

Drive patient action and education with digital exam-room screens reaching motivated patients at the critical moment of care.

  • Facilitates an effective and engaging dialogue between patients and their HCPs
  • Interactive 3D diagrams

Health Monitor Living® Patient Guides

Educate and empower patients with a thoughtful blend of content ranging from disease state education and treatment options to lifestyle features and dialogue tools.

  • 100% condition-specific content
  • Inspires with real-life patient stories
  • KOL reviewed by renowned Medical Advisory Board

Health Monitor Living® Digital Patient Guides

Health Monitor’s digital patient guide features the same valuable content found in the print patient guide, developed in an easily digestible digital format—ideal for readers to consume and share.

  • High-quality, medically reviewed articles and slideshows, interactive quizzes and surveys, and videos featuring real patients and healthcare providers
  • Distributed to condition-specific patients via email

Targeted Solutions

Reach high-value targets at home via direct mail and email.

  • Condition Sufferers: Sent to “self identified” condition sufferers
  • Geographic: Proprietary targeting through Zip+4 software, targeting specified radius of list matched offices
  • Ethnic Dominance: Reach list matched offices located in ethnic dominant geographies
  • Competitive Conquest: Reach patients taking competitive medications

Recently Diagnosed? What to Expect Podcast Series

Engage, motivate and educate patients with condition-specific audio content featuring Health Monitor editors and notable medical talent.

  • Distributed to condition sufferers via email
  • Accessible from all major podcast platforms
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“I agreed to work with Health Monitor to encourage other patients with my story that through healthy living, exercise, and better choices they too could beat diabetes.”

Kevin EdwardsDiabetes Patient
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“I felt truly honored to be asked to be a part of Health Monitor’s publication and to feature my story. I’m just a normal person like you who has achieved what I have achieved with the help my doctor. I hope it can help others.”

Julia PerryWeight Management Patient
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“I am so happy that I am able to work with Health Monitor and have the chance to share my story about my eczema to help other patients thrive.”

Shaylyn JensenEczema Patient
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“It’s amazing to be on the cover of Health Monitor Living! I never would have thought my story, my testimony would inspire someone to be comfortable and confident in owning their illness and not letting it stop them.”

Shemeka CampbellHeart Failure Patient

HCP

Healthcare Provider Solutions

HCP Omnichannel Engagement Platform

The Clinician Update content ecosystem serves as a valuable HCP resource reaching them at multiple touchpoints, ultimately leading to a rise in treatments and better health outcomes.

  • Omnichannel Clinician Update content is distributed via direct mail, email and NPI-matched social newsfeeds

Clinician Update™

An educational tool that prepares HCPs to engage their patients more effectively by sharing the latest treatment indications, clinical research, case studies and practice pearls to facilitate a productive conversation while reinforcing and deepening the brand relationship.

  • 100% condition-specific content that educates the physician on the latest disease information and treatments
  • Mailed directly to target list matched HCPs
  • Opportunity to include branded marketing materials/copay cards

Digital Clinician Update

Delivered directly by email and personal social newsfeeds, the Digital Clinician Update cuts through the clutter of medical information to help busy HCPs zero in on what is most relevant to their practice.

  • Features high-quality, medically reviewed articles, interactive quizzes, and KOL videos

Clinician Update Podcast Series

Health Monitor will engage and inform HCP with indication-specific audio content featuring HM editors and renowned KOLs.

  • Distributed to list-matched HCPs by email and social platforms
  • Accessible from all major podcast platforms

HCPTv™ Back-Office Digital Screens

Raise brand awareness among a targeted HCP audience through premium back-office placement and alignment with synergistic editorial content.

  • Engaging HCP info includes case studies and valuable Rx treatments
  • Real-time medical newsfeeds customized by specialty

HCP Back-Office Poster

Health Monitor’s HCP back-office poster is an effective visual learning tool designed to enhance the dialogue between healthcare professionals and patients when discussing indication and treatment options.

*Nearly 70% of specialty doctors said the poster motivated them to suggest the brand

Source: Health Monitor Network October 2023 Back-Office Poster Survey conducted by Survey Healthcare Global

KOL On Demand Videos

Key Opinion Leader videos expand on the case studies they present in the Clinician Update, providing practical takeaways for clinicians.

  • Inspiration from peers in condition specialties
  • Provides behind-the-scenes case details
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“The content on Health Monitor is excellent, accurate, up-to-date and relevant to my patients. It is a great all-around resource!”

Rachel Pessah-PollackMD, FACE Endocrinology, NYU Langone Health
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“The reason I keep working with Health Monitor is because what they do helps patients. I get compliments from my colleagues and patients about the high quality content and tremendous amount of credibility they provide.”

Mark G. LebwohlMD, Dermatology, Mount Sinai
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“Health Monitor provides high quality education to patients. Their information is never biased, scientifically accurate, and very readable to their audience. They also provide in office education which is an excellent antidote to much of the ‘information’ that our patients get from ‘Dr. Google’”

Mary Jane MinkinMD, FACOG Women’s Health Yale University School of Medicine
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“Health Monitor is a valuable source of trusted information for patients. The information is accurate, understandable for the average person, and the stories and patient testimonials reflect the true experiences of patients living with chronic disease.”

Julius M. WilderMD, PhD, Gastroenterology Duke Department of Medicine
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“As an oncologist advisor to HM, their publications offer extraordinarily important, useful and actionable information for patients with a diagnosis like Cancer. HM provides a central place where you can simply get a series of important questions to ask your doc. Real patients and actionable advise.”

Marc GarnickMD, Harvard Medical School

OTC

Over the Counter Solutions

We can help you drive success for your OTC/Consumer brand through our proven platform.

Learn More

Premium content

covering all major specialties

Allergy
Cardiology
Dermatology
Endocrinology
Gastroenterology
Neurology
Hem / Onc
Ophthalmology
Pediatrics
Primary Care
Psychology
Pulmonology
Rheumatology
Urology
Women's Health

Premium content

covering all major specialties

Allergy
Cardiology
Dermatology
Endocrinology
Gastroenterology
Neurology
Hem / Onc
Ophthalmology
Pediatrics
Primary Care
Pulmonology
Pulmonology
Rheumatology
Urology
Women's Health

Proven Results

Program solutions typically generate an average of

15:1 ROI

  • Third Party ROI Research, Ad Awareness and Impact Surveys Available
  • Developed Industry’s First ROI “Early Read” Methodology for Campaigns